Beehotel is a hotel chain located in several major cities throughout Europe, for instance London, Amsterdam, Paris and Berlin. They offer clean, comfortable and quality service for a great value. Perfect values for a target audience of city tourists and business travellers.
Ruud helped to design a distinct logo mark that works for all their different touchpoint; ranging from a limited space toothbrush to the front of their hotels.
Accessible & Comfortable are the key brand values of Beehotel. The simple symmetrical shape of the symbol in combination ensures that the hotel chain has a reliable appearance. The lowercase type next to the logo symbol establishes an accessible look and feel.
A not too bright yellow color makes for a friendly and approachable hotel chain. A too colourful would make the hotel look “cheap”, while they definitely have a certain level of quality.