Logo designer

Simplistic & distinctive logo design


logo design projects

Logo design for a new social media startup

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Logo design for an online laundry delivery service

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Logo design for a European hotel chain

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Logo design for a tropical house music festival event

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Logo design for a funky Shave Ice brand

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Logo design for a food & lifestyle coaching business

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A structured process

Perfected throughout more than a decade of experience
Logo design process - phase 1 - Introduction call

1. Introduction call

We schedule an introduction call. I ask you some basic questions about your business, ambitions for your business and planning.
This call is to make sure we are a good fit.
Logo design process - phase 2 - Research

2. Research

I send you an assessment designed by me in which you have the opportunity to tell me everything valuable for me to know in this process. I research your answers before the next meeting.
Logo design process - phase 3 - Moodboards

3. Moodboards

In this meeting, I present my findings from the research phase. We will discuss several mood boards to discuss the visual direction we want the future brand to be.
Logo design process - phase 4 - Logo design

4. Logo design

In this meeting, I present the newly designed logo. The logo is visualised in real-life photography examples, just to envision how the brand works in real life.

You'll have the space after to think about additional feedback.
Logo design process - phase 5 - Delivery

5. Delivery

After the logo is approved, you'll get an extensive set of logo files optimised for both digital & printed media.

Accompanied by a personal How-to-use guide containing colour codes, fonts and different logo variations and formats.
Logo design process - phase 6 - Additional stationary

6. Additional stationery

After a logo design, generally, there will be the necessity of some stationery. This stationery can range from a business card to packaging or web design. Let’s talk about your preferences after we’ve successfully walked through this logo design project.
Portrait of Rachael Boyle

Rachael Boyle

CEO, Co-founder - Waves shave ice
I had multiple options of designers who wanted to take on my project. However, my gut told me to work with Ruud and I am so glad I did! Ruud took my scattered ideas and simplified them into a powerful logo that represents both my goals and the product. I felt like he also became excited about my new business and poured all of his creative juices into the branding; it was obvious that my success was just as important to him as the creation of my logo. He was pleasant, honest, and hard working. I would recommend him entirely to anyone who has a big idea but needs help putting it into a visual representation. Ruud is a mastermind!
Portrait of Anke Philipsen

Anke Philipsen

CEO, FOUnder -
Roots & Carrots
I never realised that a logo alone can communicate so much about your company. With the help of font, color, style and a tagline Ruud helped Roots & Carrots with the appropriate feeling that Roots & Carrots needed to convey.
The right logo is Simple Distinctive & Appropriate .


Keeping a logo simple allows it to be memorable and more effective. The audience needs to recognise the logo mark despite its size and location.


Every business has a unique element. Bringing this unique quality to a visual representation can be effective for a logo design, allowing it to stand out.


Any logo must be appropriate for the business it identifies. As much as you like bright and fun colours, that's hardly an ideal approach for a law firm.
all Logo projects