As a business owner, you know how important it is to have a good logo. When designing your logo it is important that you write a good design brief - a document outlining the goals and objectives of the logo project. In this way, all parties involved in the process can work more efficiently and effectively. You can't expect your logo designer to read your mind and design exactly what you have in mind.
In this blog post we discuss 7 tips for writing a good logo design brief for your company.
The first step is to provide the relevant information about your company to the logo designer. This may mean telling the entire history of your business, but you don't have to. You need to tell about your company so that the logo designer can understand how and why this can help in the development of a new logo.
Insight into the products or services you provide can serve as inspiration for designing a logo. Describe the characteristics of your product or service. But also what effect does your product or service have on the target group. What are the effects. All this can serve as inspiration.
Be brief and clear in this description, but discuss what vision you want to project in the new logo. This information is especially important for the logo designer so that he can make a graphic interpretation of your logo.
It is important to know who your customers are. It helps the logo designer if you can describe their age, gender, status, needs and their personal goals. Ultimately, the logo is developed with your target audience in mind. In the end it's about the preferences of your company's target audience and not your own personal preferences.
The last thing you want is for your designer to design a logo with a similar look & feel to your competitors or other similar organizations.
So describe your competition and also indicate how your company compares to your competition in terms of quality, price, product, etc. This provides insight into your position in the market. Your logo must match this position in the market.
It is important to describe your company's core values. So not just what is happening right now, but also why? What kind of vision does your company have and why? Which topics are of increasing importance to your company? This information also influences the development of a new logo.
Clearly indicate which logo variations you need and what type of files you need. By indicating this in time, no one will be faced with unexpected surprises.
For example: Most logo files are not formatted for your social media profiles. So indicate what you will use your logo for. More on this in this article that describes what type of logo files you need.